Spare me Etsy Fees by Shopping NightBlooming
Although NightBlooming got its start on Etsy, over time it became like a plant in a too-small pot, struggling to grow into everything it could be. As the years went by and my store grew, it felt like Etsy fees were chopping off tender shoots as fast as I could grow them.
As many of you know, I’ve dreamt of having my own NightBlooming site for years and years; someplace where my blog posts and stand-alone storefront could live in harmony together, with everything flowing between educational content and my handmade offerings. Back in 2017 I was able to buy the domain and got the Articles section up and running, but a storefront was elusive for years.
Finally, in 2022 that dream became a reality, and with that came some big changes to how I go to market with NightBlooming, what products are going to live where, and why.
The short version: The best way to support me is by sparing me Etsy fees and shopping directly at NightBlooming.
Etsy changed in ways that make it hard for NightBlooming to be what I want it to be in that marketplace
A lot of this, of course, comes down to the ever-ratcheting fee increases. Etsy makes this seem innocuous enough, and this latest fee hike was “only” from 5% to 6.5%, but realize that not too long ago the fees were only 3% on only the cost of the item. Now, it’s more than double that and applies to the “entire transaction cost” which includes shipping. To make the same I did on my products 5 years ago, I would have to increase all my prices 36%. I know that’s pricing my things out of the hands of customers who have supported me for years, and that’s not something I’m willing to do. But it means I’m working just as hard and making significantly less.
Etsy not only raised its fees, the entire marketplace changed
They followed up these record pandemic gains by turning around and sticking it to their sellers.“
— full article here.
Another reason I’ve wanted my own standalone store is that Etsy has also taken to really trying to create impulse buys. Don’t you know there is only 2 of this thing and it’s in EVERYONE ELSE’S CART???
I don’t want you to impulse buy. Where Etsy has all but hidden an item’s description in favor of packing reviews and pictures and add on items and all this other ✨shiny shit✨ at the top of the listing, I want to give you a purchase experience that feels good. That isn’t BUY BUY BUY. That lets you thoughtfully look at every ingredient and know what it is and why it’s there. That presents you with resources to help you achieve a greater understanding of me, and NightBlooming, and my products and processes.
Rewards, not Etsy Fees
I am unreasonably excited about the Moonseeds. You’ll collect Moonseeds as you order, refer new customers to NightBlooming.com, comment on posts and articles (like this one), and I’ll even give you some for your birthday. You’ll be able to redeem these for discounts, free samples, and other goodies.
Other perks exclusive to NightBlooming include:
- Free domestic shipping and $5 international shipping discount for orders over $35
- All NightBlooming products, including the 500g bulk packages of my herbal hair colors, are only on NightBlooming.com
- Early access to new products.
Tiny disclaimer: You MUST register for an account and be logged in to harvest your Moonseeds. Express checkout methods (i.e. checking out as a guest with PayPal) bypasses my ability to reward you with Moonseeds.
Every wonder what I sound like? Here you go! I made you a tutorial on how to redeem Moonseeds!
Why I'm staying on Etsy in spite of the Etsy fees
In spite of the Etsy fees and and appalling lack of Moonseeds, I’m not leaving Etsy entirely. It is a very valuable way for new customers to find me and there are some of my customers for whom Etsy is just a better way to purchase–and while not ideal for me, I respect that’s the best way for them. For example, if you’re an international customer who likes that Etsy collects and remits VAT–I can’t offer you that, so I get if that’s a dealbreaker for sticking with Etsy.
However, NightBlooming.com is going to have my full product offering, and NightBlooming on Etsy is going to have my flagship products, but not the bigger, heavier sizes of things. (i.e. you’ll be able to get the 10g samples and 100g packets of Fire Genasi on Etsy, but the 500g bulk pouch is going to be on NightBlooming.com only.)
This will let me, for now, not raise prices. In the future, when Etsy hikes its fees again, I’ll only raise prices on Etsy.
…but the goal is to move as much of my business to NightBlooming.com as I can, and I’m asking for your help
A good friend of mine crunched some numbers for me and
- 30% of people who purchase from my store on Etsy purchased from me again. In the industry this is called a loyalty rate, and mine is considered absurdly good.
- Those repeat customers account for 63% of my orders
- and 71% of my total revenue
As you can see in that chart, over time the number of orders placed by my repeat customers has always lagged the orders placed by first time customers… but kept catching up. And in 2021, for the first time ever, repeat buyers placed more orders than first time ones.
Every single one of you that shops from me here rather than Etsy matters a lot.
That means your support is going to me, and not to Etsy’s shareholders. Etsy’s shareholders are not the ones working on One Salve to Rule them All.
These things may seem small, but they help me immensely!
- Introduce people to the NightBlooming storefront with the referral system. They’ll get $5 off their first order and you’ll get bonus Moonseeds.
- Post links to products on NightBlooming.com rather than to my Etsy store whenever possible. I.e. If you’re telling someone on The Long Hair Community about one of my products, link to it here, not on Etsy.
- Leave reviews. This not only gets you bonus Moonseeds, but positive reviews are the number one reason why someone will decide to purchase one of my products.
Thoughts on NightBlooming vs. Etsy fees?
If you just didn’t know that the NightBlooming storefront was live, or if you didn’t think where you bought from mattered, or if you DID know and meant to buy from me directly, but Etsy’s got all your information already and making a new account is kind of a pain in the ass… start supporting me through NightBlooming. I’d be so very, very grateful.
As always, I value your thoughts immensely and wanted to make sure you understood the why for these changes, because they’re both big, and very very exciting.
And if you leave a comment below (and make an account if you haven’t already–just go here and fill out the Register box) you’ll get a few extra Moonseeds.
PS. At checkout enter the code 5Welcome to take $5 off your first order there!
PPS. Just remember I moderate comments for spam, so if you don’t see your comment appear right away, don’t fret! I’ll approve it as soon as I see it 🙂